Gender Differences in Preferences for Mobile Devices

A study conducted by researchers at the Donald W. Reynolds Journalism Institute at the University of Missouri at Columbia, finds gender difference in preferences for mobile electronic devices.

The results showed that women were more likely than men to own smaller tablet computing devices such as the Kindle Fire from The survey found that more than 57 percent of all Kindle Fire owners were women.

But men were more likely than women to own larger tablets such as the iPad from Apple. In fact, 63 percent of all iPad owners in the survey were men.

Men were more likely than women to be smart phone users. For those who used smartphones, women were more likely to use Blackberry devices than iPhones. And women were an even smaller percentage of those with Android smartphones.

Filed Under: Research/Study


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