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Do Alcohol Advertisements Impact College Students' Willingness to Coerce Others for Sex?

Do Alcohol Advertisements Impact College Students’ Willingness to Coerce Others for Sex?

For college men’s intentions to sexually coerce using alcohol, there were significant interaction effects between exposure to highly objectified advertisements and gender stereotypes. For women’s intentions to sexually coerce using alcohol, the interaction between wishful identification with the models in the advertisements and perceived realism was significant.